PACKAGING &
DISPLAY
An exploration in Brand Identity, Brand Design, Packaging Design, and Rebranding.
Salt & Shot is a concept brand focused on bringing ease and convenience to the party scene. With its pre-paired shot and mixer packs, any partygoer can grab this product and feel prepared for any event.
Liquor branding is often catered towards a masculine audience, but Salt & Shot is different. Using more traditionally feminine aesthetics, Salt & Shot brings new visuals and unexplored ideas to an oversaturated market.
Every piece of this project was designed and constructed by hand by Emily Wangberg.
Bosco Pasta is a concept brand that is focused on family and heritage. Merging two identities within my own family. Italian and Swedish, Bosco Pasta presents a unique blend of the two cultures’ traditional aesthetics.
Colorful shapes and fish imagery lend themselves to the Italian coast, while the colors themselves (mainly the red)lend themselves to the Swedish side of the branding. A mix of bold and decorative typefaces gives off a high-end aesthetic for the brand. The fish-shaped cutouts separate Bosco Pasta from the competition with its square-shaped cutouts.
Genero is a concept music equipment and accessory brand that caters to kids and beginner musicians.
Using bright colors and soft shapes, Genero fills a gap in the music equipment market, a market that is saturated with hardcore visuals and neon colors. Genero is a gentler, less stimulating visual, perfect for kids or those who enjoy a softer aesthetic.
Using repeating motifs and characters, Genero creates a unified brand that feels like it is welcoming the buyer in.
